Macy’s Women’s Private Brands

I have successfully led the networking and relationships of multiple cross-functional teams. I've sourced and engaged external partnerships, as well as lead internal design teams to actualize our vision. I have helped launched several Women’s brands at Macy’s including On 34th, I.N.C, Style & Co, and State Of Day.

Trend Direction

Examples of Macro art direction created for our SS 2024 Season.

These Macro directions help inform and lead art development for our internal brands, for a cohesive on trend seasonal collection. In collaboration with our Design and Trend teams we actualize on our brand visions which in turn improves the customer experience and grows the business.

Women’s Graphics

Inspired by the beauty that surrounds her every day. I oversee the design and development of several of our women’s brands, graphic tee development. This is a sampling of our current assortment.

On 34th
On 34th
On 34th
On 34th
On 34th
Style & Co.

Concept Art Direction

Spring of 2025

Brand
On 34th

Year
2025

Imagine golden sands underfoot, the gentle rush of waves, and the vibrant colors of bustling markets. This collection invites you to embrace the effortless style of the Côte d'Azur, with airy linens, chic sun hats, and breezy sundresses. Suitcase ready styles that mix and match and take you effortlessly from day to night with that instant summer glow.

Charter Club Linen

Accessible Luxury

Brand
Charter Club Linen

Year
2025

Picture the enchanting allure of Wendy Vanderbilt and Aerin Lauder captured in Slim Aarons' lens. Immerse yourself in the Palm Beach experience—tennis, swimming, golf, drinks under the palms, and evenings at the Colony.